Insights

We’re SaaS PR veterans here to share our knowledge. From interviews with SaaS CMOs to eBooks and blogs, our resources are your destination for learning.

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Join us for the SaaS Half Full podcast

Inspired by the candid conversations had at a bar after shows like SaaStr, MozCon, and Dreamforce, the SaaS Half Full podcast, mixed by PANBlast, provides insights from SaaS marketers and others charged with growing SaaS businesses.

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SaaS PR: A Guide

This page is intended to be a knowledge base for understanding Software as a Service (SaaS) and public relations (PR).

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Latest from PAN

If we’re not learning, we’re not leading. Our library of thought leadership, industry insights, guides, and reports help marketing and comms teams to future-proof their business.  

Report
Across the Divide: The Pitfalls & Potential of AI

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship. See the results.

Access The Data
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Thought Leadership
AI on the Move: Finding Your Story in the Current Moment

This piece is part of AI on the Move, a PAN series that explores the ongoing impacts of artificial intelligence on marketing and PR.

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Infographic
PR Metrics That Matter: How PR and Marketing Pros Can Get the Most Out of Measurement

We love when our clients have strong opinions on data and on what’s most important to them for measuring and showcasing success.

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