Amplifying impact through a vertical PR strategy

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PANBlast

Mood Media is a global leader in experiential media solutions, from music and messaging to digital signage, scent, and AV system solutions. To realize its goal of amplifying the company’s presence across various industries and verticals, Mood Media embarked on a partnership with PANBlast.

PANBlast crafted a PR program to elevate Mood Media’s voice as a thought leader and demonstrate its innovative edge amidst a competitive market. With a focus on capturing the attention and support of key industry segments like QSR (quick-service restaurants), Hospitality, Retail, and Automotive, the program sought to establish Mood Media as the definitive name synonymous with exceptional in-store experiential solutions.

Challenge

Mood Media faced several notable challenges in its quest to enhance brand presence across diverse sectors. With a wide range of potential target markets to explore, it was important to prioritize efforts to achieve impactful media connections. Additionally, differentiating Mood Media in a saturated market posed a significant challenge, as they sought to ensure their unique voice stood out in an active competitor news landscape. 

Another challenge was balancing Mood Media’s strong brand recognition with the necessity to promote awareness of the full spectrum of solutions they offer, which required establishing thought leadership while educating a diverse audience comprised of both enterprise-level and small businesses.

Strategy

To address these challenges, Mood Media partnered with PANBlast to orchestrate a dynamic PR program that leveraged a consistent, focused earned media approach and an engaging social thought leadership strategy.

PANBlast began by identifying priority verticals via strategic discussions with Mood Media’s marketing and sales teams. With the QSR sector as a primary target, for example, the team leveraged original surveys to generate insights into consumer sentiment around using AI in the QSR industry. Mood Media was the first in the industry to distribute such data, resulting in earned media coverage from target QSR publications like QSR Magazine, Modern Restaurant Management, Restaurant Business, and Nation’s Restaurant News.

The team established a Fast Company Executive Board profile for Jaime Bettencourt, Mood’s SVP of Global Account Management and Marketing, enabling her to share insights on industry trends like the emergency of accessible luxury, 2024 shopping predictions, the power of nostalgia marketing, and more. This profile established Bettencourt as a thought leader via long-form content and quotes, and provided an avenue to amplify the visibility of Mood Media partners by including their expert insights in content.

On top of its media-facing thought leadership strategy, the PANBlast team curated weekly content for social platforms such as LinkedIn, Facebook, and Instagram. This content highlighted executive commentary on key industry trends, promoted earned media coverage, shared company achievements, and spotlighted executive engagements. Additionally, Mood Media utilized its social channels to enhance its partnerships and brand image with notable prospects by actively acknowledging and integrating ICP brands into its social narrative.

Campaign Results

The campaign achieved steady and impactful success over an approximately 18-month period — securing 83 pieces of media coverage, with a substantial portion deemed high-impact (quotes, contributed content, and features.) Mood Media’s presence was reinforced in Tier-1 publications such as Forbes and Newsweek, as well as in industry-focused outlets where prospects live, including Chain Store Age and Retail Customer Experience.

PANBlast’s ability to execute an intentional and multifaceted PR program significantly amplified Mood Media’s impact across diverse industries.