In 2021, our team wrote over fifty blogs a year on topics ranging from SaaS PR predictions and funding announcement trends to PR’s impact on SEO and key PR metrics for SaaS companies.
These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR.
Here is a countdown of our most-read blog posts of 2021:
#5 – SaaS PR: Agency Insights on What’s Working in 2021
As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. In this mid-year review, we shared some of the insights gleaned as an agency during the first half of 2021.
#4 – 5 Awards B2B SaaS Companies Can Use to Showcase Company Culture
The best SaaS companies are redefining what it means to be a top workplace by showing that they invest in their people. Awards opportunities focused on company culture can help showcase those efforts. Interested in using your company’s award program to support recruiting and retention efforts? Here’s a look at a few company culture awards we recommend considering.
#3 – When To Offer an Exclusive on Funding News, and How It Impacts PR Results
Technology adoption is on the rise, as are venture capital investments in technology startups from early stage onward. So, it stands to reason that we’re doing more funding announcements than ever before. This blog explores the pros and cons of two popular funding announcement strategies — exclusive or broad embargo pitching — and poses the question, “Which strategy for pitching funding news yields the ‘best’ results for SaaS companies?”
#2 – Notable B2B SaaS Acquisitions in 2021
For some companies, an acquisition is a way to grow an existing business and maybe even add a SaaS offering. Other SaaS and B2B tech companies look to acquisition as a means of exiting. So, what were the SaaS acquisition stories making news this year? This blog takes a look at over 50 B2B SaaS companies that were acquired during the first half of 2021.
#1 – B2B SaaS Companies to IPO in 2021
An increase in business and, in turn, more money created a clear path for several B2B SaaS companies to IPO this year. In fact, the number of B2B SaaS companies to IPO in 2021 increased 125% compared to this time last year. In this post, we take a look at the B2B SaaS companies that went public in 2021
Have a topic you’d like to see our SaaS PR team cover in 2022? Tweet us, mention us on LinkedIn or drop us a note to let us know.