Having a communication plan in place ahead of a crisis situation is critical. Preparations can help ensure consistent messaging and the means for proactive distribution of critical (often sensitive) information to customers, partners, board members, employees and the media. Advanced planning also prepares your organization to respond quickly and with some level of transparency, authenticity and accountability, should a crisis occur.
Our guide to PR crisis communication breaks down each of these stakeholder expectations and how you can put a plan in place to address them.